Everyone wants to rank the website in Google. We do nothing to rank this website. Many people can't rank despite doing a lot of things. Because there are many mistakes in their work. One of the reasons for these mistakes is that many people start doing website SEO without knowing the important ranking factors of Google. For that, if you give importance to some things or what you do, you need to know first that a website will rank.
1. Domain age is a factor in Google ranking. Although not a very big issue but it also needs to be considered.
2. Having keywords in a domain acts as a relevancy signal so when buying domains try to buy domains that include keywords.
3. If the domain contains a country extension (eg .bd, .cn, .pt.) then the domain will rank well for that country but will be limited to world wide rankings.
4. A website's URL plays a role in website ranking. If the URL is too long it is risky for ranking.
5. Using keywords in URLs is good for ranking. It reveals the relevance signal.
6. Keywords in the title help a website rank. This is the 2nd most important aspect of a page. A title that starts with the keyword is ranked ahead of other titles that end with the keyword.
7. The H1 tag is the 2nd most important tag that sends a relevancy signal to Google. So keyword should be used in H1 tag.
8. A website's ranking depends on how great a piece of content is. Google likes big content more because big content covers many aspects of a topic. The value of pillar articles is more to Google. Pillar article refers to an article of 3000 words.
9. LSI keywords must be used within the content. LSI keywords are synonyms or related words to the keyword. For example: SEO Optimization, On page optimization etc related to SEO keywords are all LSI keywords. Content should use LSI keywords for ranking.
10. Google takes page loading speed into consideration when ranking. Every HTML code and file size of a web page affects Google ranking.
11. Copying one's content and using it by another is considered a crime by Google. Google does not rank websites with duplicate content.
12. Image optimization is one of the most important factors in Google ranking. Relevancy signals go to Google through image file name, alt tag, title, description and caption optimization.
13. Keyword Prominence refers to having a keyword within the first 100 words of content. If your keyword is in the first 100 words of content, it is good for ranking.
14. When a keyword order i.e. the words of a keyword phrase are arranged, that keyword will rank better than the keywords that are not arranged. For example, if you work with the keywords “Graphic Design Tutorial” and “Tutorial of Graphic Design”, the keyword “Graphic Design Tutorial” will rank well.
15. Having outbound links on a website with authority sites contributes significantly to ranking.
16. Correct grammar and spelling in a website's content emits quality signals.
17. Use of Multimedia on Websites Impact on Google Ranking Multimedia such as images, videos, infographics and audio. YouTube videos work as a big plus.
18. A ranking factor is how many internal links a page has to other pages. Because those links show relevance and importance to other pages.
19. It is normal for a website to have affiliate links. But if a website uses too many affiliate links then it will be difficult to rank that website.
20. Bullets and numbered lists make a website's content easier for visitors to understand. For that reason, according to the big marketers, Google prefers using bullets and lists in the content.
21. A website that ranks high for keywords is a sign of a good website. So ranking for some keywords will help you rank for your new keywords.
22. How often a website is updated also affects Google ranking. Constantly updated or adding new content reveals the freshness of its website.
23. Sitemaps help Google index easily and increase visibility. So sitemap should be used to facilitate ranking.
24. No duplicate meta description can be used for website.
25. One of the ranking factors of Google is that your website should be mobile optimized. Since now the number of internet users through mobile is large and constantly increasing, so Google is giving priority to mobile optimized websites.
26. Backlinks generated from older websites work well for ranking.
27. Within the content, your main keywords should be bolded, italicized, and underlined once.
28. It is better to have 0.7% keywords in the entire content, not more.
29. If you are blogging through WordPress then you must use the Yoast plugin.
30. After publishing the article don't forget to share it on FACEBOOK.